Account-based prospecting - this time it's personal!

About this event:

Bloobirds: The definition of a personalised buyer experience has radically changed. In the dark ages of sales, messaging was product-oriented. More recently, personalisation meant problem-oriented pitches, marketing automation, and tailoring messages to job titles (not people). In today’s noisy market with increasingly busy and savvy B2B buyers, this approach doesn’t work anymore.

In this workshop, we will share how to win in 2020’s hypercompetitive playing field: Personalized Account-Based Sales Prospecting.

Join the new era of B2B selling through hyper-personal experiences. Adapt a precise and relevant approach yielding high conversion rates and supporting a quicker scale.

Reachdesk: Account-Based Sales and Marketing has become a key component to success for B2B companies. While personalisation lies at the heart of an account-based approach, not everyone in your organisation might agree with it. We still see sales and marketing teams take a wasteful “spray and pray” approach by taking the easy route.

BY INVITATION ONLY: We have limited seating for this event, so please make sure to tell us why you’d like to attend in your Eventbrite invitation request.

Who is this for?

This workshop is designed for B2B sales & marketing leaders (Founders, CEOs, CSOs/Heads/VPs/Directors of Sales & Marketing) who are launching/optimizing their organization for predictable growth - primarily in B2B Tech & SaaS.

During this workshop, you will:

- Make sure your company is being relevant in the most effective way possible

- How to assist your team with a precise and actionable Prospecting Playbook

- Whether or not it’s vital for SDRs to have product knowledge mastery to be engaging

- How to use a Data Model and data analytics to create strategic insights and improve team performance

- How to influence your company’s approach to hyper-personalisation and instigate organisational change;

- Discover the 5 dead giveaways of mass personalization

- Step out of your comfort zone and learn unique ways to break through the noise in a personalised way.

Agenda:

18:00 Welcome and Drinks

18:30 Keynote 1 - Relevance is a matter of precision and understanding of the company’s pain points.

19:00 Keynote 2: The personalization paradox. How to create human to human experiences that is relevant and creates meaningful connections.

20:00 Q&A

20:00 Networking and Drinks

Speakers

Alex Olley | Co-founder @ Reachdesk

Having spent the past decade working in the Sales and Marketing teams at fast-growing startups, including Deezer and Yieldify, Alex’s passion is helping B2B companies create Account-Based Experiences to help businesses cut through the noise in a busy digital world. He co-founded Reachdesk in 2018 to help companies stand out from the crowd in a truly personalized way.

Toni Perez | CRO @ Bloobirds & Co-founder @ The SaaS Institute

Having previously scaled SaaS ventures to international success, Toni is one of Europe's most renowned experts for B2B Sales, Outbound and Marketing. Previously: CMO and VP of Product @ Red Points, Marketing Director @ User Zoom

Italo Maddalozzo | Country manager @ Bloobirds

Has been successfully executing SaaS B2B go-to-market strategies for the past +8 years while boosting high performing sales teams to achieve consistent revenue growth across EMEA and the US. Previously Senior Sales Leader @Compettia.