Thursday 7 November 18:00 - 20:00

Workspace's The Leather Market
11/13 Weston Street

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How To Be A Serial (Equity) Fund Raiser: informed Funding Evening Seminar at The Leather Market - 7th November

Business & Professional

Lessons in attracting equity for each stage of business growth.

Accessing equity to grow a business is a real challenge, whatever stage of the journey you are on. And there are so many stages! Just think of Seed, Angel, Series A, Series B, Series C, Mezzanine…and that is all before you go public with an IPO. The great majority of businesses that go from start-up to any significant scale, go through multiple rounds. If you enjoy a craft beer from Brew Dog, just consider that they have been through 12 rounds of funding, raising £300m, to get that to you.
Join us for this free seminar where you will get the chance to learn more about the phenomenon that is serial fundraising. You will find insight into the type and number of companies that achieve success in the UK together with the sharing of hands-on experience from the panel discussion. Regular funding rounds don’t just need a good product story and EBITDA projection, they also need dedicated sales and marketing combined with effective management of existing investors. It’s a resource-intensive activity and can be a real roller-coaster for the inexperienced (and, sometimes, the ill-advised).
This evening seminar is free to access for all, but with limited places. Please register your interest in attending. Priority will be given to business owners. 




Nicola Horton, Principal, Moore Kingston Smith (Chair) 

Nicola has over twenty years’ experience providing corporate finance lead advisory services to a wide variety of quoted and private companies. She has advised on public offers, AIM admissions, private company acquisitions and disposals, management buyouts and the raising of debt, development and venture capital.

Serial fund raising that Nicola has advised on include the first three equity fundraisings by craft brewer Brewdog, and two equity fund raising by heritage railway operator, Severn Valley Railway. In recent years Nicola has focused on transactions within the media and technology sectors. Her latest deal was advising on the sale of digital out-of-home advertising agency, Grand Visual, and ad-tech software developer QDOT to the private equity-backed media agency Talon.

Nicola is a Classics graduate of Cambridge University and also holds an MA from the University of Kent and an MBA Finance from Cass Business School, where she is now a member of the MBA Advisory Board.



Chris Dines, CEO, Informed Funding

Chris has had a long career as an entrepreneur and thought leader in the areas of business intelligence, technology and growth company finance. After managing a successful corporate finance team at PwC, as CEO he built leading Tech Research business, Ovum, going through a series of funding rounds and achieving an IPO on the London Market and subsequent sale (now part of Informa Group). He has built, from scratch, Knowledge Peers and Informed Funding, with both organisations focused on P2P knowledge sharing in the UK SME sector. He is on the boards of leading PropTech business Key Agent and leading PR business, William Murray Communications which completed a recent MBO.




Laurence KriegerChief Operating and Product Officer (COPO) at Tide

Laurence Krieger is the Chief Operating and Product Officer (COPO) at Tide, the online current account for small and medium-sized businesses. Krieger has more than 12 years of experience working in senior roles at fast-growing Fintech start-ups.

Before Tide, he was COO of Revolut, where he helped to rapidly scale the business from initial start-up to over 800,000 customers. He was previously founder and CEO of payment business Cobalt where he delivered high profitability and grew annual revenues to more than £100m. He launched one of the first prepaid cards into the UK with Moneysupermarket and has also held senior roles at Yahoo! UK and IE.


Henry Whorwood, Head of Research & Consultancy at Beauhurst

Henry leads Beauhurst’s research and consultancy team. He is an expert in business finance and has worked on briefs for clients including the British Business Bank, Penningtons Manches, Syndicate Room, and Innovate UK. Henry regularly gives presentations on market trends at events around the country. He studied Classics at the University of Oxford.

Beauhurst provides research and insight into the UK’s high-growth companies and the supporting business ecosystem. Established in 2011, they have collected unrivalled data on over 30,000 ambitious companies, all the investments into them, and the funds that back them. Thousands of business professionals trust their platform to help them research and monitor Britain's most ambitious firms.




About Informed Funding  

Informed Funding is an online and offline information resource designed to help New and Growing Companies identify the range of options available to them to raise finance. Workspace customers have free and exclusive access to funding strategy consultations, finance seminars, workshops and access to over 800 sources of finance. Learn more about the Informed Funding and Workspace partnership by visiting the Informed Funding Hub.


This Evening Seminar is free to access for all, but with limited places. Please register your interest in attending. Priority will be given to Business Owners. 

Workspace customers and Club Workspace members have free premium access to Informed Funding including free membership and preferential access to its seminars. 

By taking part in this event you grant Informed Funding full rights to use the images resulting from the photography/video filming for publicity or other purposes to help achieve our aims. This might include (but is not limited to), the right to use them in printed and online publicity, social media, press releases and funding applications.


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