Thursday 5 December 16:15 - 19:00

Cinema Club
Courthouse Hotel
Great Marlborough Street

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Mass Participation Events: Inspiration, Innovation and Content

Business & Professional

Our latest Relay event will explore how charities are inspiring and mobilising participants of mass participation events.

Mass participation events are thriving. More and more charities are investing in this area and appetite from audiences is at its highest point ever. But a more crowded marketplace means more competition, so how do you set your charity apart?

As the major players use their profile, data and resources to strengthen their positions, we’ve seen a focus on innovative strategy and content to mobilise the masses. So how are charities approaching their mass participation activity? What insight are they using to shape their campaigns and generate a specific response at a specific time?

At this event, we’re inviting speakers from UK charities to talk about recent campaigns that focus on a specific cause, event or awareness date. This is a great opportunity to get inspired by your peers, and especially valuable for senior content, brand, marketing and social media managers working within the third sector.

Programme schedule

Please arrive from 16:15 for registration and seating. The programme will begin at 16.30 and run until 18:00, with drinks and networking in the bar after. The full agenda will be confirmed closer to the event.

Need to know

Please note that, due to capacity, this event is exclusive those working within the third sector and we offer up to 3 spaces per organisation. Please email [email protected] if you'd like to be added to our waiting list.

Call for speakers!

If you’re interested in speaking at this or future events, please contact [email protected].


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