Putting Psychology into Technology

Do organisations have a rigorous enough view into the human minds that ultimately make or break their markets?

People in organisations are actively managing more comms than ever before - using a wide array of technology to contact more people, more frequently, in more places. On the other side, people in the audiences, are exposed to more contact, more frequently in more places, so standing out from the competition becomes both harder and more critical than ever.

The natural human intuition that occurs when one person talks to another doesn’t naturally scale with the technical ability to deliver more messages, more frequently across channels. And when things don’t quite click the more you do just makes it worse.

Can organisations scale their empathy so that they and their audiences realise each others value? Or are they forever locked in an arms race of optimisation, ultimately beholden to the power of the tech platforms?

In this short, sharp event, we bring together leading thinkers to discuss the challenges and opportunities of complex human minds. And whether psychology can be deployed alongside sophisticated marketing technology.

Should be a great evening - at Aviva’s Innovation Garage at Old Street. - an hour or so of talks, followed by some drinks & networking.

Places are free, but limited, so if you’d like to come, reserve your place today.

Speakers include:

Paul Evans, former Global Head of Media at Vodafone - changing marketing

Phil Smith, Director-General at ISBA - the modern CMO perspective

Jason Manu, Head of Digital Analytics at Talk Talk - on why data alone isn’t enough

Orlando Machado, Chief Data Scientist at AVIVA - technology and understanding what humans want

Pat Fagan - Chief Science Officer at Capuchin Behavioural Science - turning minds into money

Simon Moriarty, Director of Trends EMEA at Mintel