Thursday 10 October 18:00 - 21:00

Aviva, The Ryley Factory, 28-30 Hoxton Square, N1 6NN
Hoxton Square
London
N1 6NN

Registration
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Putting Psychology into Technology

Business & Professional

Putting Psychology into Technology is a free, short sharp event, hosted by Capuchin Behavioural Science with leading industry speakers.

Do organisations have a rigorous enough view into the human minds that ultimately make or break their markets?

People in organisations are actively managing more comms than ever before - using a wide array of technology to contact more people, more frequently, in more places. On the other side, people in the audiences, are exposed to more contact, more frequently in more places, so standing out from the competition becomes both harder and more critical than ever.

The natural human intuition that occurs when one person talks to another doesnโ€™t naturally scale with the technical ability to deliver more messages, more frequently across channels. And when things donโ€™t quite click the more you do just makes it worse.

Can organisations scale their empathy so that they and their audiences realise each others value? Or are they forever locked in an arms race of optimisation, ultimately beholden to the power of the tech platforms?

In this short, sharp event, we bring together leading thinkers to discuss the challenges and opportunities of complex human minds. And whether psychology can be deployed alongside sophisticated marketing technology.

Should be a great evening - at Avivaโ€™s Innovation Garage at Old Street. - an hour or so of talks, followed by some drinks & networking.

Places are free, but limited, so if youโ€™d like to come, reserve your place today.

Speakers include:

Paul Evans, former Global Head of Media at Vodafone - changing marketing

Phil Smith, Director-General at ISBA - the modern CMO perspective

Jason Manu, Head of Digital Analytics at Talk Talk - on why data alone isnโ€™t enough

Orlando Machado, Chief Data Scientist at AVIVA - technology and understanding what humans want

Pat Fagan - Chief Science Officer at Capuchin Behavioural Science - turning minds into money

Simon Moriarty, Director of Trends EMEA at Mintel

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