The Storytelling Workbook - Book Launch

Schedule for the evening:

6:30pm - Registration, Drinks & Networking

7pm - Tas will talk about how to become a better storyteller, whether it is for your communications, your brand, your CV or even your dating app. There will also be time for Q&A

8-9pm - Drinks, Canapes & Networking

About the book:

The Storytelling Workbook is a practical, nine-week programme (based on Tas's “rule of three”) to help you learn to tell your own narrative and present your story, whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life.

Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and ‘messaging’; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately how to keep writing again and again.

About the author:

Tas is a trainer, author, speaker, brand/comms strategist and lecturer.

He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, focussing on storytelling, behavioural economics and insightment. As a lapsed Classicist he also indulges in etymology and Homer (not the yellow one).

The Storytelling Workbook is his fourth book.