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A View from Inside Culture
Business & Professional
How does a brand stand out in a world of ads that are being skipped, scrolled through and ignored?
How does a brand stand out in a world of ads that are being skipped, scrolled through and ignored? In a world of ever-critical consumers, how do you create work that people are genuinely interested in?
Join us for evening drinks with some of the leading industry experts, where we’ll be discussing how brands can successfully add to the cultural conversation.
You will hear from our Virtue Futures Executive Creative Director, Morten Grubak, a well established creative pioneer in the field of Web.3 and Virtue's Chief Strategy Officer Caroline Collinson – Jones, a thought leader in this space. Together they will host a panel of senior marketeers to discuss how the brands remain relevant in culture and not be left behind. We will hear about their experiences, success and failures when building a brand inside culture.
Drinks will be served from 6pm, for the 6:30pm start, and you are very welcome to stay afterwards for further drinks and nibbles on the terrace.
