Tuesday 5 November 18:00 - 20:00

2 Minster Court
WeWork, Level 4

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Digital marketing strategy for B2C: Scaling digital ads with a positive ROI

Business & Professional

Learn effective digital strategies to battle the rising cost of ads from marketing experts on Traktion's digital marketing network.

How do successful B2C companies run their digital marketing campaigns at scale, and turn a profit?

Most consumers now discover products β€” and therefore make their purchases β€” online. Yet one of the biggest concerns for founders and marketers is the rising cost of ads in an increasingly competitive landscape.

With Traktion's Marketing Masterclass, learn effective digital strategies to battle the rising cost of ads. Learn from digital marketing experts on how to build a successful, profitable B2C digital marketing strategy.

Part 1 – Combining Paid Social with Influencer & Content Marketing:

Learn from Nick Boyce, the founder of e-commerce growth agency Pollenary on combining paid social with influencer and content marketing. Learn how to craft your digital marketing strategy with paid social, influencer collaborations and organic content creation.

Nick is also the co-host of the Facebook Marketing Meetup London, with experience across e-commerce, software engineering and digital marketing.

Part 2 – Improving Ads Efficacy through Data

Growth & Marketing expert Daniel Johnson will follow with a primer into how you can use data to create more effective ads.

A specialist in digital-focused customer acquisition, Daniel helps businesses find high-quality customers faster and cheap. He has held various Head of Growth & Marketing roles at leading tech startups, and mentors startups through Google; he also lectures in data-led growth at companies and academic partners such as Cambridge University.

Learn how to:

  • Combine paid ads with influencer and content marketing to build an authentic, content-driven Strategic Marketing Strategy, and
  • Create more effective ads through data analytics

Who is this masterclass for?

Traktion’s Marketing Masterclass is free to all startup founders and WeWork members, and is relevant for Founders, Directors and CMOs of B2C companies across any industry.


6PM - 6.30PM: Registration & Refreshments.

6.30PM - 7PM: Combining Paid Social with Influencer & Content Marketing with Nick Boyce

7PM - 7.30PM: Improving Ads Efficacy with Daniel Johnson

7.30PM -8PM: Networking and Drinks

There will be complimentary refreshments and prosecco, cider, beers, teas and coffees on the day.

About Traktion:

Traktion matches high-impact companies to verified expert digital marketers that they can trust, tailored to the company’s business goals, industry, target audience, and 20+ other factors. Our proprietary approach vets marketers based on past performance and analyses post-campaign data through machine learning to predict the ROI of marketer-to-business matches.

About the speakers:

Nick Boyce

Nick is the founder of Pollenary – an e-commerce growth agency – and co-host of Facebook Marketing Meetup London. He has over 20 years experience across E-commerce, software engineering and digital marketing.

Daniel Johnson

A specialist in digital-focused customer acquisition, Daniel Johnson is an expert in scaling businesses with ambitious growth targets. Primarily, he assists companies in finding high-quality customers, faster and cheaper.

Over the past five years, Daniel has held various Head of Growth & Marketing roles at funded tech startups, mentors startups through Google and lectures in data-led growth at multiple private companies and academic partners including Cambridge University.

This event is hosted in collaboration between Traktion and WeWork, 2 Minster Court. By signing up to this subsidized and sponsored event you agree to receive marketing communications from Traktion and WeWork after the event.

Note: Traktion strives to make the event open to everyone, but this is primarily for WeWork members and B2C startups, and not students or agencies. Thank you!


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