FAITH AND FASHION: Workwear and Modesty Codes in Saudi Arabia

This is part of UAL Research Season.

Appearance disproportionately affects women’s job prospects, prompting investment in dress and grooming for the “aesthetic labour” of looking the part; challenged recently by fightback against compulsory high heels in London and Japan. Faith & Fashion asks, what happens if your workplace is governed by religious codes of modest dress and behaviour?

In Saudi Arabia women’s increasing employment opportunities bring prevailing modesty regulations into segregated and mixed gender workspaces. LCF’s Professor Reina Lewis is joined by Loai Nassem from Saudi fashion brand Lomar to hear how they have transformed the abaya for work, sports, and driving. Lomar’s business model invests in fusion fashion for women and men, melding Saudi traditions with global garments for travel and home. Hafsa Lodi writes on culture, lifestyle, and fashion for the National, Mojeh Magazine, and Cosmopolitan Middle East. Her book, Modesty: A Fashion Paradox, brings an international perspective on modest fashion’s global moment.

Join us to consider women’s workwear options in the Gulf and beyond.

This event is free but booking is essential. A drinks reception will follow the event.

The event will be held in RHS East at London College of Fashion, John Princes St campus.

Photo courtesy: Lomar Re-imagine

FAQs

What are my transport/parking options for getting to and from the event?

The nearest car park is Q-Park at Cavendish Square. . We recommend you use public transport to John Princes Street. Several buses serve the area. The nearest tube is Oxford Circus.

How can I contact the organiser with any questions?

Please contact the LCF Research Department at [email protected]

Do I have to bring my printed ticket to the event?

No. You can show your ticket on your phone or tablet.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Yes that is fine, a ticket for somebody else would make a lovely gift.