Thursday 21 November 17:30 - 20:00

204-208 Tottenham Court Road

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How To Get The Shot: an interior designers' guide to working with a photographer, stylist and PR consultant

Business & Professional

The BIID invites interior designers to attend this insightful panel evening with photographer James Balston, stylist Laura Fulmine and PR consultant Jenny Parker in conversation with BIID Past President Daniel Hopwood at the stylish Lombok showroom on Tottenham Court Road, London.


Interior designers deal in inspiring interiors, but how do they ensure that they get the best documentation of these spaces for their portfolio, website content and social media feed?

Join the BIID as we hear from a photographer, a stylist and a PR consultant about the various routes to engaging the services of their professions when looking to create and market unique branding opportunities and how to make the most out of everyone’s time and budget.  

We will be asking;
•    What is the ‘road map’ to setting up the perfect shoot
•    How do you brief the professional you’ve paid for?
•    How do you make the most out of your one-day shoot?
•    Is a magazine cover still the holy grail or has Instagram disrupted the status quo?  


5.30 – Welcome drinks and nibbles
6.00 – Panel discussion
7.00 – Networking drinks
8.00 – End


Insight into the working partnerships that can be fostered between interior designers and photographers, stylists and PR consultants to ensure that time, money and expectations are appropriately managed when coordinating shoots and press.


Professional interior designers and students of interior design.


Daniel Hopwood, Studio Hopwood
As principal for twenty years of one of London’s leading interior design companies, Studio Hopwood, Daniel is an experienced designer with a portfolio of high-end residential properties and stunning commercial projects.   After graduating with a degree in Architecture, he joined the Prince of Wales Institute of Architecture where he gained a classical training. While Daniel specialises in contemporary design, he does so with a deep understanding of the provenance of the building.  Daniel’s work has been featured in publications across the globe. He is a guest tutor at the KLC Design School in London and is a renowned speaker on interior design at UK and international events.

James Balston, James Balston Photography
James originally trained and worked as an Interior Designer. Having always had a keen interest in photography, he began to take it up more seriously, initially for the purpose of shooting his own design projects. Gradually he began to receive commissions from fellow Designers and Architects to a point where photography became his main career. Specialising in architectural and interior subject matter, James’s clients include Interior Designers, Juliette Byrne, Rachel Winham, and Dennis Irvine; Architects, Squire & Partners; as well as lighting designers, product manufacturers, and hotels, bars, and restaurants. James’ work has appeared in numerous magazines including: The World of Interiors, House & Garden, Homes & Gardens, Homes & Antiques, The Times, Telegraph, and Observer, as well as various books by writers including Bethan Ryder, Vinny Lee, and Sally Coulthard.

Jenny Parker, Wildwood PR
Jenny is an experienced PR professional with multi-sector agency experience, working across interiors, technology and FMCG brands. Experienced in developing and executing creative communication strategies and award-winning PR campaigns for a diverse range of corporate brands, membership organisations and charities, leading both consumer and trade campaigns. Jenny has a wide network of press contacts in her ‘little black book’ from over 15 years in the PR industry. Jenny is an Account Director at Wildwood PR and has led the BIID’s PR team for the past 5 years.

Laura Fulmine, Laura Fulmine
Laura Fulmine is a London based Interior Stylist and Creative Director. Laura began her career working for fashion designers Luella Bartley and Giles Deacon, but soon realised her true passion was in interior design. After some time as Interiors Editor at Grand Designs Magazine, she launched her freelance career and has worked with highly respected magazines and leading brands worldwide. Laura has an exceptional, instinctive eye for trends and a unique approach to interior design. Her creative inspiration is influenced by everything from applied to outsider art, avant-garde theatre and film sets, to observing the everyday way in which people live, eat and socialise.


Founded in 1998, Lombok is a multichannel homeware brand selling exclusive, inspirational, high-quality, handcrafted furniture, lighting and accessories.

Well-known for its Eastern-inspired dark teak furniture, Lombok has expanded its product range in recent years to include complementary styles that use other materials such as reclaimed woods. 

Lombok has a dedicated trade team in place to help you with residential or commercial projects. With a background in interior design alongside experience within the fabric and furniture industries, Lombok is here to help with your projects.

  • Different product offering from our four collections: Iconic, Industrial, Contemporary and Unique.
  • Dedicated Account Manager
  • Affordable upholstery bespoke service
  • In House delivery & installation team - London based Warehouse and Operations team
  • Access to weekly stock availability list to accommodate last minute projects and needs

Additional information

When booking, please provide the name of the person(s) who will be attending the event - we will use this for their delegate badge and materials. 

If you have any queries, please email the office at [email protected] or call 020 7628 0255.

Main image photo credit: James Balston Photgraphy

All BIID events and training courses are subject to standard terms and conditions which can be read in full below:
Terms and Conditions:

  1. If you wish to cancel your booking to a paid event, please send a refund request via Eventbrite. A full refund will be issued if your refund request is received 10 working days prior to the day of the event.
  2. The full delegate fee will be forfeited for non-attendance (for any reason) without prior notice or cancellation of your booking.
  3. A replacement delegate nominated and confirmed by you is permitted but must be confirmed in writing to [email protected] prior to the event.
  4. If you wish to cancel your booking to a free event, please do so via Eventbrite as soon as possible so that your ticket can be reallocated.
  5. The BIID reserves the right to make changes to the programme.
  6. The BIID reserves the right to cancel the event if unavoidable circumstances arise.
  7. This event will be photographed and videoed. Attendance constitutes consent for these images/videos to be used, by the BIID and its partners, for promotional purposes.
  8. In compliance with the Data Protection Act, we must point out that the information on this form will be kept on a database.
  9. Your name may be shared with the venue.
  10. These terms and conditions shall be governed by and construed under the laws of England and Wales and you submit to the exclusive jurisdiction of the Courts of England and Wales.


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