Wednesday 11 March 17:30 - 19:45

H+K, The Buckley Building,
49 Clerkenwell Green,
London
EC1R 0EB

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How to help senior executives better understand the power of PR

Business & Professional

For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email [email protected]. Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: H+K, The Buckley Building, 49 Clerkenwell Green, London, EC1R 0EB


5.30pm Registration, coffee, croissants and informal networking
6.05pm Chairpersons introduction
Ben Smith, Founder PRmoment.com
6.10pm

Research Presentation: How do executives in large companies really perceive PR?
Richard Benson, Founder, Releasd.com

  • What do execs think that 'PR' stands for?
  • How highly do they value PR compared to other departments?
  • How important is it that they understand how PR works?
  • Practical tips and best practice for Comms teams looking to better engage their own execs
6.40pm

How to improve the awareness of PR's function within a business
Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle

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7.10pm

Panel: How to help senior executives better understand the power of PR
Charlotte West, Executive Director, Global Corporate Communications, Lenovo
Mary Whelman, Director, Communications, British Business Bank
Richard Benson, Founder, Releasd.com
Simon Whitehead, CEO, UK, Hill+Knowlton Strategies



7.45pm

Chair's closing remarks

Β  Drinks, canapes and informal networking

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