Thursday 30 January 18:00 - 21:00

Balderton Capital
The Stables
28 Britannia Street
London
WC1X 9JF

Tickets Unavailable
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IS THE MINDFUL DRINKER THE NEW FLEXITARIAN?

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IS THE MINDFUL DRINKER THE NEW FLEXITARIAN? WELCOME TO AN EVENING WITH THE BEST OF THE NON-ALCOHOLIC MARKET, HOSTED BY FIVE SEASONS VENTURES

In light of more focus being spent on our health more people are choosing a life with less alcohol. Millennials are drinking less than their parents and Gen-Z even less so, creating new buzzwords like, 'Dryuary', 'Sober curious', 'NoLo' and 'Mindful drinking' to mention a few. As any large trend, it creates new opportunities.

We've picked the best brains of the non and low alcoholic drinks industry to share their take on the market and what is causing it.

Regardless of what type of drinker your are, come and celebrate the last days of Dry January, mingle with a smaller group of investors, founders and industry experts while learning more about this emerging category.

Agenda:

  • Welcome drinks by Lyres
  • Welcome and introductions (Five Seasons & Balderton)
  • The NoLo trend and what is causing it: Anne Stephens, Global VP Category Expansion, AB InBev
  • Industry expert panel: Anne Stephens, Global VP Segmentation Category and Portfolio Strategy at Anheuser-Busch InBev; Dhruv Luthra, Founder, Back Bar Spirits; Laura Willoughby MBE, Co-Founder, Club Soda; Mark Livings, Founder & CEO, Lyres
  • Q&A
  • Drinks and networking

Drinks will be provided by Lyres. The event is co-hosted by Five Seasons Ventures & Balderton.Β 

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