Wednesday 15 April 18:30 - 20:00

187 Piccadilly
St. James's

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Myths of Social Media - Book Launch and Signing

Business & Professional

Come join the authors of Myths of Social Media for drinks, nibbles and an introduction to their newest book at Hatchards, Picadilly.

Books will be available for purchase on the evening, If you would like to purchase copies you can reserve copies when you RSVP to make sure we have enough for everyone!

About the book

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. But is this the reality?

Social media and its use as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Mediadebunks commonly held myths and shows you how to use social media effectively for work and at work.

About the Authors

Michelle Carvill

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.

Ian MacRae

Ian MacRae headshot

Ian MacRae is a work psychologist, consultant, speaker, author and Head of Workplace Psychology at Clear Review. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by tens of thousands of people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.


Hatchards is London’s oldest bookshop, having been established in 1797 by John Hatchard. Hatchards has been a landmark on one of the finest and most famous streets in the world, Piccadilly, since Georgian times, occupying the current building, number 187, for over two centuries.

Its customers have been the literary, political, artistic and social lions of their day and, since its inception, a link has been forged between the fine booksellers of Hatchards and the royal households of Britain and Europe, as demonstrated by the three royal warrants it currently holds. Eight generations of customers and booksellers have come and gone since the shop first opened its doors. Many things have changed but the essence of the place remains the same and is unchangeable. Hatchards is a unique British institution.


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