Thursday 30 June 16:00 - 18:00

Curzon Bloomsbury
The Brunswick Centre
Bloomsbury
London
WC1N 1AW

Registration
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Standing Up for Inclusion: The Brand Inclusion Gap

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Join RAPP on Thursday 30th June from 4-6pm at the Curzon Bloomsbury as we reveal our ground breaking consumer research

When it comes to brand inclusivity, the stakes have never been higher.

If brands get inclusion wrong, they risk a decline in sales of up to 25%. Inaction is no saviour either – in fact, apathy can cause a 35% decline in consideration and lead to negative sentiment.

Join RAPP on Thursday 30th June from 4-6pm at the Curzon Bloomsbury as we reveal, for the very first time, our groundbreaking consumer research on the brand inclusion gap.

This will be an honest and much-needed discussion as we explore:

True stories of brands that have faced consumer backlash and how they changed the narrative

What diversity experts believe all brands should and shouldn’t be doing to make marcomms more inclusive

The reality of how consumers really view brand marcomms – from taboo issues to tokenism and beyond

Our speakers include some of the world’s most renowned thought leaders from across the brand, marketing and inclusion space. We’re honoured to be joined by:

  • First name last name, job title at company
  • First name last name, job title at company
  • First name last name, job title at company

This event will run for 90 minutes with time for Q&A and networking. Below we have included the full agenda for the session:

  • 4.00 – 4.10: Introduction from RAPP’s Chief Strategy Office, Caroline Parkes
  • 4.10 – 4.50: Consumer research findings presentation
  • 4.50 – 5.30: Panel discussion on
  • 5:30 – 5:40: Closing remarks
  • 5:40 – onwards: Drinks and networking

Interested in attending? Spaces are limited, so please secure your place by reserving a ticket. We look forward to seeing you there.

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