The End of the World As We Know It (and we feel fine)

It's a well-known fact that a brand in need of an uplift needs to spend through a downturn. However, knowing that the knowledge of the past gives us little guidance on the market of the future; it may seem like the end of the world as we know it, but we really do feel fine.

And there’s a good reason for that.

For the past several decades, the way we have worked as an industry is based on now outdated and erroneous assumptions on creativity, cost, quality and relevance.

In this informal gathering we will explore just what creativity, media and production mean in an uncertain world and how, for the forward-thinking brand, this period can represent a massive opportunity.

Speakers include:

• Will Rust, Executive Director for Creative and Strategy at Edisen - (formerly ECD at Ogilvy) Will explains how truly surprising and fresh ideas require positivity and belief to be brought to life, and how 'playing around' is the starting point for all the best new ideas.
• Nick Price, Managing Director and Global Head of Client Innovation at Edisen - founder of BBDO’s global content arm Flare and MD at Edisen, Nick will show a range of work and approaches, which prove that great creative is not always expensive creative.
• Claire Randall, Founder and CEO of CRC, ISBA, IPA and ANA adviser - strategic production management consultant to many of the world’s leading brands, Claire looks to highlight some of the biggest drivers in the quest for improved methodologies in production

This event will run for 80 minutes with time for Q&A and networking. Below we have included the full agenda for the session:

• 15:45 - 16:00: Arrival and Seating
• 16:00 - 16:25: Will Rust
• 16:25 - 16:50: Nick Price
• 16:50 - 17:15: Claire Randall
• 17:15 - 17:20: Closing remarks
• 17:20 - 18:00: Drinks and networking