Thursday 17 April 18:00 - 21:00

Somerset House - Lancaster Room
Strand
London
WC2R 1LA

Registration
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The Scale Up with Sales by Alica Bank

Business & Professional

Join us on April 17th, 2025, for networking, coaching and a powerful session on sales for startups

Scale Up with Sales: Unlock Bigger Deals & Smarter Growth

In partnership with Allica Bank


Why Attend?

The Scale Up with Sales programme, powered by Allica Bank, is designed to help SMEs supercharge their sales strategies and unlock growth opportunities. At this exclusive launch event, you'll:

βœ… Discover how to structure a scalable sales process beyond personal networks
βœ… Connect with ambitious entrepreneurs, sales experts, and investors
βœ… Gain insights from industry leaders on closing high-value deals
βœ… Access tools & strategies to maximize lead generation and client retention
βœ… Engage in dynamic sessions designed to solve real sales challenges

πŸš€ Our goal? To equip you with the knowledge and connections to take your sales to the next level! Plus, we’re capturing insights and contacts from 300+ business owners to build a thriving SME sales community.

Event Agenda


πŸ“ 6:00 PM – 9:00 PM | Dream Bigger, Sell Smarter

πŸ’‘ The Million-Pound Deals You’re Missing Out On

6:00 – 6:30 PM | Welcome & Dream Wall Activation 🌟

  • Arrival & Welcome Drinks – Kickstart the evening with a relaxed networking atmosphere.
  • Dream Wall – Attendees anonymously share their biggest entrepreneurial ambitions.
  • Open Mic Moment – A few volunteers share their dreams, setting the stage for big thinking.

6:30 – 6:40 PM | Tools for Sales Success: A Live Demo πŸ› 

  • A 10-minute, high-impact demo of a sales tool that can transform your business.
  • Possible tools: WhatsApp for Business, Zoho CRM, LinkedIn Sales Navigator.
  • Real success story tie-in – Actionable, relatable, and immediately useful!

πŸš€ 7:00 – 7:15 PM | Networking Break – Meet fellow entrepreneurs, grab a drink, and connect.
(Bonus: Allica Bank reps will be offering special goodies in exchange for sign-ups!)

7:15 – 8:00 PM | Expert Panel: Sales Strategies for Scalable Growth 🎀
Topic: Beyond Personal Networks – Building a Sales Machine for Growth
Learn from successful entrepreneurs, sales leaders, and investors as they share insights on:
βœ… Structuring a scalable sales process – Moving beyond word-of-mouth sales
βœ… Lead generation strategies – Effective inbound & outbound techniques
βœ… B2B & Government Sales – Selling to corporate clients & winning government contracts
βœ… Upselling & Client Retention – Maximizing revenue from existing customers
🎀 Live Audience Q&A – Get answers to your biggest sales questions in real time!

πŸ₯‚ 8:00 – 8:15 PM | Refresh & Connect Break

8:15 – 8:45 PM | The Winner’s Helpline: Overcoming Sales Challenges πŸ“ž

  • Attendees anonymously submit their biggest sales struggles.
  • Our panel of mentors and sales experts will tackle them with rapid-fire solutions.
  • Real problems, real answers, real impact – tailored to YOU!

πŸš€ 8:45 – 9:00 PM | Action Plan & Next Steps

  • Discover how to implement what you’ve learned.
  • Next Step QR Code – Submit one key action to improve your sales.
  • Access exclusive follow-up resources and join the Scale Up with Sales community!



Sales Strategies for Scalable Growth Panel:


Leadership in Startups: Navigating Growth & Challenges

An exciting conversation with:


Conrad Ford - Chief Product & Strategy Officer

Conrad is a fintech leader who founded Funding Options, one of Europe’s fastest-growing firms (FT1000, 2022). Now helping scale Allica Bank, he has a background in banking, digital innovation, and building high-performing teams.


Ricardo Pascual - Co-Founder/ Podcaster


Ricardo is the CEO of GetAdvice.io, connecting businesses with top-tier experts, and the Co-Founder of The Startup Events, bringing founders and investors together across Europe. As host of Innovation Conversation, a Top 1% podcast, he leads candid discussions with top entrepreneurs. His mission: to connect the right people, break down barriers, and turn ideas into action.


Tash Rebuck - Founder / Sales Coach


Tash Rebuck is the founder of TR Sales Consultancy, specializing in B2B sales strategy and training for startups, scale-ups, and growth-focused businesses. She helps companies build strong commercial teams, develop winning sales processes, and close big deals. With a hands-on approach, Tash equips founders with the tools, training, and strategies they need to scale successfully.


Who Should Attend?

βœ… Ambitious SME founders & business owners looking to scale
βœ… Underrepresented entrepreneurs seeking new opportunities
βœ… Anyone ready to close bigger deals and grow their revenue

🎟 Limited spots available – RSVP now and take the first step toward smarter sales!

πŸŽ‰πŸŒ About the Organiser - The Startup Events πŸš€πŸ“Š


Website: thestartupevents.co.uk

A Thriving Startup Community Driven by Founders, for Founders

At The Startup Events, we're not just an event organiser; we're a bustling hub where founders help fellow founders.

Our mission is to illuminate the ever-evolving digital tech ecosystem, creating a seamless platform for governments, investors, and tech companies to connect and collaborate with our esteemed members.

Within our vibrant community, you'll discover a diverse blend of startups, scaleups, late-stage businesses, academia, and representatives from the public sector.

By nurturing these varied relationships, we foster an environment that incubates innovation and cultivates productive partnerships.

Join us in this exciting journey, where knowledge is shared, networks expand, and opportunities flourish. Be a part of The Startup Events, where growth, innovation, and collaboration thrive hand in hand. πŸš€πŸŒ±



Sponsors & Supporters:


πŸ“ŠπŸš€RCK Partners 🌟

Tax Consultancy Specialising In Innovation Funding & Property Tax

We are a London-based tax consultancy, specialising in tax-saving services including R&D Tax Relief, Capital Allowances, Business Rates, Patent Box, Land Remediation and Enquiry Support Services.


πŸ“ŠπŸš€Odev.Tech🌟

Odev.Tech

Offering world-class software development services, featured in FORBES magazine and our goal is to make sure we deliever expectional softwware for everyone one of our clients.

You can have a look at our extensive portofolio here: https://odev.tech/portfolio

And our extensive capabilies here:

01.Software, App and Web Development

02.CTO on-demand

03.UX/UI Design

04.Dedicated Teams

05.Project Based Model

06.Staff Augmentation


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