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Newly commissioned research from BBH reveals a shocking lack of confidence amongst marketers that the reality of CRM lives up to the rhetoric.
This exclusive event is your chance to hear and learn from senior marketers on their experience of implementing CRM. And discover our simple prescription for delivering a payback from your CRM investment, fast.
All in just over an hour, with free drink and nibbles. A handy take-away summary will also be available.
The agenda:
Who should attend:
Anyone responsible for delivering CRM within their organisation, from Heads of Customer Marketing to CMOs and Commercial Directors.