Thursday 20 February 18:00 - 20:00

BBH Global
60 Kingly Street
London
W1B 5DS

Registration
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The trouble with CRM (and what you can do about it)

Business & Professional

Discover the simple prescription for delivering a payback from your CRM investment, fast.

Newly commissioned research from BBH reveals a shocking lack of confidence amongst marketers that the reality of CRM lives up to the rhetoric.

This exclusive event is your chance to hear and learn from senior marketers on their experience of implementing CRM. And discover our simple prescription for delivering a payback from your CRM investment, fast.

All in just over an hour, with free drink and nibbles. A handy take-away summary will also be available.

The agenda:

  • Introduction. (10 mins).
  • The trouble with CRM. The results of BBH's survey of UK marketing decision-makers. (25 mins).
  • Experience speaks. Two senior marketers share their individual learnings from delivering customer relationship management on the front line. (20 mins including questions).
  • A plan of action for marketers. Our approach to getting CRM working for you, fast. (10 mins).
  • Closing summary. (10 mins).

Who should attend:

Anyone responsible for delivering CRM within their organisation, from Heads of Customer Marketing to CMOs and Commercial Directors.

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